Free HubSpot Alternatives: Best CRM and Marketing Automation Tools

Seeking free alternatives to HubSpot for your CRM and marketing automation needs? Explore these top tools that offer similar functionalities without the price tag. These tools provide capabilities such as customer relationship management, email marketing, and sales automation to help grow your business.

1 - Bitrix24

Bitrix24 is a versatile CRM and project management tool that offers comprehensive team collaboration features. It comes with a free plan that includes email marketing, task management, and social media integration, making it a strong alternative to HubSpot.

Pros Cons
Extensive free features Complex interface
Integrated project management Limited storage in free plan

2 - Zoho CRM

Zoho CRM is a popular CRM tool that offers a robust free plan suitable for small businesses. It includes features like lead management, contact management, and workflow automation. Zoho CRM's user-friendly interface makes it easy to manage all your customer interactions in one place.

Pros Cons
Easy-to-use interface Limited customization
Rich feature set Free plan caps users and records

3 - Freshsales

Freshsales, part of the Freshworks suite, offers a powerful free CRM that's ideal for small and medium-sized businesses. It includes features like lead scoring, email tracking, and built-in phone, providing an excellent all-in-one solution for sales teams.

Pros Cons
Comprehensive sales tools Limited free plan
Built-in telephony Needs integration for full marketing automation

4 - Agile CRM

Agile CRM offers a combination of sales, marketing, and service automation in a single platform. The free plan includes features for contact management, marketing automation, and web engagement tracking. Agile CRM is designed to streamline business workflows effectively.

Pros Cons
All-in-one solution Steep learning curve
Marketing automation included Limited to 10 users on free plan

5 - Mailchimp

Mailchimp is widely known for its email marketing capabilities, but it also offers a free CRM tool. It includes contact management, marketing automation, and audience insights. Ideal for small businesses and startups, Mailchimp provides a solid foundation for customer relationship management.

Pros Cons
User-friendly Basic CRM functionalities
Strong email marketing features Limited automation in free plan


These free HubSpot alternatives provide a range of CRM and marketing automation features to help you manage your business more effectively. Evaluate their pros and cons to choose the right tool that aligns with your business needs and goals.