Free Ahrefs Alternatives: Top Tools for SEO and Keyword Research
Looking for free alternatives to Ahrefs? These top tools offer robust features for SEO and keyword research, without the cost. Whether you need keyword analysis, backlink insights, or competitor research, these tools have you covered.
1 - Ubersuggest
Ubersuggest, developed by Neil Patel, provides a comprehensive suite of SEO tools. It offers keyword research capabilities, domain analysis, backlink data, and site audit reports. The tool's user-friendly interface makes it accessible for beginners while still providing valuable insights for advanced users.
| Pros | Cons |
|---|---|
| User-friendly interface | Limited access to historical data |
| Comprehensive SEO insights | Some features are limited in free version |
2 - Google Keyword Planner
Google Keyword Planner is a free tool provided by Google Ads that primarily focuses on keyword research. It offers search volume data, keyword suggestions, and keyword trends. While designed for PPC campaigns, it's widely used by SEO professionals for its accurate and reliable keyword data.
| Pros | Cons |
|---|---|
| Accurate keyword data | Focused on PPC keywords |
| Free to use | Limited insights into competition |
3 - Moz Link Explorer
Moz Link Explorer is a free tool from Moz that focuses on backlink analysis. It lets you explore a site's backlink profile, domain authority, and potential link-building opportunities. Great for gaining insights into your own website's backlink profile or analyzing competitors.
| Pros | Cons |
|---|---|
| Detailed backlink analysis | Limited searches per month |
| User-friendly interface | Free version has restricted features |
4 - SEMrush Free Version
SEMrush offers a free version that provides limited access to its robust SEO toolkit. Even in the free version, you can still perform keyword research, conduct site audits, and analyze backlinks. Ideal for small businesses or individuals who need basic SEO functionalities.
| Pros | Cons |
|---|---|
| Comprehensive SEO features | Limited features in free version |
| Reliable data and insights | Daily search limits |
5 - AnswerThePublic
AnswerThePublic is a unique tool that visualizes search queries and questions that people are asking around a specific keyword. Great for brainstorming topic ideas, it can help you understand what your audience is searching for and tailor your content accordingly.
| Pros | Cons |
|---|---|
| Visual representation of data | Limits on free searches |
| Great for content ideas | No backlink data |
6 - SERPstat
SERPstat offers a free plan with limited access to its suite of SEO tools. It provides keyword research, site audit, backlink analysis, and rank tracking capabilities. Perfect for those beginning to dive into search engine optimization.
| Pros | Cons |
|---|---|
| Multipurpose SEO tool | Limited daily queries |
| Useful for competitor analysis | Some features require a paid plan |
These tools provide valuable features to enhance your SEO strategy without the premium price tag of Ahrefs. Each tool comes with its strengths and limitations, so choose the one that best fits your specific SEO and digital marketing needs.